Ethiopian Airlines Launches Cargo Booking Initiative Amid Growth Plans

Ethiopian Airlines Cargo has partnered with cargo.one to boost its sales potential.

The largest air cargo network operator in Africa Ethiopian Cargo, has partnered with digital enabler cargo.one to boost its digital sales. The airline has turned to cargo.one to empower its digital transformation and unlock significant global sales potential.

Ethiopian cargo's capacities will now be offered on the air cargo booking marketplace while cargo.one can enhance access to the carrier's services by worldwide freight forwarders. This is critical for the carrier's ambitions of becoming one of the world's top 20 air cargo operators by 2035.

Founded in 2017, cargo.one is a platform for booking and marketing air freight services. It is the only digital booking platform of its kind, allowing accredited freight agents to search, compare, and book services in real time. With operations in over 5,000 forwarding offices, it has partnered with several airlines, including Lufthansa, SIA Cargo, and Qatar Airways Cargo.

ET Cargo operates Africa's largest air cargo network, serving more than 130 international destinations through its belly hold capacity and 69 dedicated freighters. It offers reliable and flexible services to its customers around the world.

The carrier is looking to enhance its operations and meet the global demand for freight services. By joining a professional and high-performance digital marketing platform, potential customers will have greater access to the airline's services. ET Cargo & Logistics Services Managing Director Mr Abel Alemu said;

"Digital sales will become a vital part of our future. Joining forces with cargo.one is the natural choice when looking for an experienced partner to enable the transition to digital sales. Collaboratively, we will extend Ethiopian Cargo's reach and launch digital customer experiences at the very top of the league. Cargo.one as a partner that shares our own passion and drive to help boost Ethiopian Cargo to become a digital cargo role model not only for Africa but internationally."

The carrier is working closely with cargo.one experts and relying on data from cargo.one360 to improve the quality of its services and fully utilize its capacity and exclusive offers to serve the African continent. The digital enabler will apply its global expertise to ensure ET Cargo develops a robust digital proposition.

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Ethiopian Cargo & Logistics is one of the essential wings of the Ethiopian Airlines Group. It has demonstrated remarkable performance, posting positive results and winning global awards for its excellent services. With 30 destinations in Africa, it is pivotal in moving cargo around the continent.

Cargo.one has established itself as the digital enabler of choice for cargo airlines around the world. It is available in more than 75 countries, making sure carriers and agents complete transactions on time and receive instant booking confirmation. Cargo.one Founder and Co-CEO Moritz Claussen said;

"We are honored to play a pivotal role in the digital transformation of Ethiopian Cargo as its primary digital sales channel. Many thousands of forwarders on cargo.one now look forward to a new age of access and convenience for its capacities. For Ethiopian Cargo, this key step forward will be instrumental in powering sales and brand growth and seizing more of its huge potential for important freight markets."

From late summer 2023, freight forwarders will have the option to book Ethiopian Cargo services through the cargo.one platform. ET's capacity will be available on various routes in Africa, Asia, Europe, the Middle East and, North and South America.

What do you think of Ethiopian Airlines' partnership with cargo.one? Let us know in the comments!

Tatenda is a passionate aviation journalist and the Africa lead for Simple Flying. He provides the latest news and insight on airlines, airports, and other aviation-related developments from all regions of Africa. He has been interested in aviation and flying from a very young age.